As I am preparing to do some back to school shopping for our daughter, a/k/a Sweetly Six, I am drawn to TOMS Shoes. I love-love-love supporting TOMS shoes. Why? Well, because of their One for One philosophy.
This means that for EVERY PAIR OF SHOES PURCHASED, A PAIR OF SHOES IS GIVEN TO A CHILD.
How cute are these…and even more so knowing that a pair will also be on the feet of a child in need.
Here is a beautiful video telling the story: http://vimeo.com/19071602
My favorite line in the video is: “It’s all about incorporating giving in everything that you do.” Wow. How’s that for a Silver Lined philosophy?
PS – They also do glasses (double Silver Lining!).