Style: Ferragamo’s Vara Pump Celebrates its 35th Birthday

Ferragamo’s Vara pump celebrates its 35th birthday,

For a little Thursday morning fashion eye candy, I thought I’d share Salvatore Ferragamo’s  35th anniversary celebration of the Vara Shoe. The Vara Shoe is the mid-heeled patent ballet-style shoe with a grosgrain bow and metallic disk. This shoe is very special to me because I vividly remember my grandmother wearing her “Ferragamo’s.” Oh how I loved those shoes!

Well these are no longer my grandmother’s shoes! The Silver Lining of this 35th anniversary celebration is that customers have the opportunity to design their own shoes. That’s right: custom shoes. How great is that?

The ad campaign is so amazingly beautiful and engaging! In it, Claiborne Swanson Frank curated and art directed a gorgeous collection of portraits. I’m still amazed by the fact that Claiborne is a self-taught photographer. She spent her early career in the fashion industry at Vogue. Her book, American Beauty, is one of my favorites!

Ferragamo’s Vara pump celebrates its 35th birthday,

“The Vara reminds me of my mother,” notes actress Lake Bell.

Ferragamo’s Vara pump celebrates its 35th birthday,

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  1. says

    Lord knows I loved those shoes. I have clung to one pair, black peau de soie with a rhinestone bow that I keep JIC there is a long dress-up night ahead and I have to walk or stand for hours. They almost seem retro-cool now… I might trot them out with jeans and a dressy top for a dinner out in California… ?